m-a-r-k-e-t-i-n-g
MARKETING is the process of promoting, selling, and distributing products or services, including market research, advertising, and customer engagement strategies.
16
Points in Scrabble
Base tile values • No multipliers applied
MARKETING is the comprehensive business process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It encompasses all activities involved in getting products or services from the producer to the consumer. Modern marketing goes beyond simple advertising or selling; it involves understanding customer needs, developing products that provide value, pricing them appropriately, distributing them effectively, and promoting them through various channels. Digital transformation has revolutionized marketing, introducing new channels and data-driven approaches.Key marketing components:
The word marketing derives from "market" + the suffix "-ing." "Market" comes from Latin mercatus meaning "trading, buying and selling," from mercari "to trade, deal in, buy." The term "marketing" as a business discipline emerged in the early 20th century (around 1897) as businesses began to focus more systematically on selling and distribution. The concept evolved from simple "selling" to encompass the entire process of identifying and satisfying customer needs. The evolution of the term reflects the shift from product-oriented to customer-oriented business approaches throughout the 20th century.
Overall plan for promoting products
Online promotional activities
The 4 Ps: Product, Price, Place, Promotion
Creating valuable content to attract customers
•The first known advertisement dates back to ancient Egypt, written on papyrus around 3000 BCE
•Digital marketing now accounts for over 60% of total marketing spending globally
•The average person sees between 4,000-10,000 marketing messages per day
•Content marketing generates 3x more leads than traditional marketing but costs 62% less
"The company's innovative marketing campaign using social media influencers doubled their sales in six months."
"She studied marketing in college and now leads the digital strategy for a Fortune 500 company."
Adjective Form
marketable
Her marketable skills made job hunting easier.
Noun Form
marketer
The marketer developed a comprehensive campaign strategy.
Verb Form
market
They market their products through social media.
Similar length and difficulty words
Total base points: 16 (Scrabble)
Vowels: 3 | Consonants: 6
Transformed from mass media to personalized, data-driven targeting with social media and AI.
Shapes desires, trends, and purchasing decisions globally, influencing lifestyle choices.
One of the most popular business majors, evolving with technology and consumer behavior.
Raises questions about privacy, manipulation, and truth in advertising.
Thinking it's just advertising
Marketing includes research, product development, pricing, and distribution
Confusing with sales
Marketing creates demand; sales converts it
Believing it's only for products
Services, ideas, and causes also need marketing
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